/* Campaign editorial system: films, complete ads and identity applications. */
.image-wrap{isolation:isolate}
.card-preview{position:absolute;inset:0;width:100%;height:100%;object-fit:contain;background:#141814;opacity:0;pointer-events:none}
.is-previewing .card-preview{opacity:1}
.preview-label{position:absolute;left:1rem;top:1rem;z-index:2;background:#f4f4ec;color:#171916;padding:.45rem .65rem;font-size:.75rem;line-height:1;letter-spacing:.04em;opacity:0;transform:translateY(4px);transition:opacity .2s,transform .2s;pointer-events:none}
.is-previewing .preview-label{opacity:1;transform:none}
.card-open{z-index:2}
.archive-thumb{position:relative;overflow:hidden;display:block;width:100%;height:64px}
.archive-thumb>img,.archive-thumb>.card-preview{width:100%;height:100%;object-fit:cover}
@media(max-width:850px){.archive-thumb{height:52px}}
@media(max-width:500px){.archive-thumb{height:45px}}
.project-card .card-meta h3{transition:transform .2s ease}
@media(hover:hover) and (pointer:fine){.project-card:hover .card-meta h3{transform:translateX(5px)}}
@media(prefers-reduced-motion:reduce){.card-preview,.preview-label{display:none}.project-card .card-meta h3{transition:none;transform:none!important}}
.campaign-header .case-title{max-width:none;font-size:clamp(3rem,10.5vw,11rem);line-height:1.04}
.campaign-header .case-subtitle{font-size:clamp(1.1rem,1.8vw,1.6rem);max-width:35ch}
.campaign-film{padding-top:2.5rem;padding-bottom:2rem}
.campaign-film .film-heading h2{max-width:24ch}
.campaign-strategy,.campaign-system{display:grid;grid-template-columns:1fr 1fr;gap:7vw;border-top:1px solid var(--line)}
.campaign-strategy h2,.campaign-system h2,.campaign-section-heading h2,.campaign-deliverables h2{font-family:Manrope,Arial,sans-serif;font-weight:500;letter-spacing:-.045em;line-height:1.08;font-size:clamp(2.4rem,4.5vw,4.8rem);margin:1.8rem 0;max-width:17ch}
.strategy-copy h3{font-size:.875rem;text-transform:uppercase;letter-spacing:.05em;margin-bottom:.8rem;font-weight:400}
.strategy-copy p,.campaign-system p,.campaign-application>p,.campaign-deliverables p{font-size:1.1rem;line-height:1.7;max-width:52ch}
.strategy-copy p+h3{margin-top:2.4rem}
.campaign-ad-section{background:#e9e9e2}
.campaign-section-heading{display:flex;align-items:end;justify-content:space-between;gap:2rem;margin-bottom:2.5rem}
.campaign-section-heading h2{margin:0}
.campaign-section-heading>span{font-size:.8rem;letter-spacing:.03em;flex-shrink:0}
.campaign-ads{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1.8rem}
.campaign-ads figure{margin:0;min-width:0}
.campaign-ads img{display:block;width:100%;height:auto;aspect-ratio:4/5;object-fit:contain;background:#d8d8ce}
.campaign-ads figcaption{display:grid;grid-template-columns:1.8rem 1fr;gap:.7rem;font-size:.8rem;line-height:1.5;margin-top:1.1rem}
.campaign-ads figcaption>a{grid-column:2;text-decoration:underline;text-underline-offset:4px;justify-self:start;padding:.3rem 0;min-height:36px}
.campaign-system{align-items:center}
.palette{display:flex;gap:1rem;margin-top:2.2rem}
.palette>span{font-size:.75rem;flex:1}
.palette i{display:block;background:var(--swatch);height:3.8rem;margin-bottom:.8rem;border:1px solid #0002}
.campaign-image-pair{display:grid;grid-template-columns:1fr 1fr;gap:2rem;padding:0 var(--gutter) 4rem}
.campaign-image-pair figure,.campaign-application figure{margin:0}
.campaign-image-pair img{display:block;width:100%;height:auto;aspect-ratio:16/9;object-fit:cover}
.campaign-image-pair figcaption,.campaign-application figcaption{font-size:.8rem;line-height:1.5;margin-top:.9rem;color:#53564b}
.campaign-application{background:#e7e8e0}
.campaign-application figure img{display:block;width:100%;height:auto}
.campaign-application>p{margin-top:2.3rem;margin-left:auto}
.campaign-deliverables{display:grid;grid-template-columns:1.4fr 1fr;gap:7vw;align-items:center}
.campaign-deliverables video{width:100%;max-width:370px;aspect-ratio:9/16;background:#171916;justify-self:center}
.campaign-deliverables .asset-download{margin-top:2rem}
.campaign-credits{padding:2rem var(--gutter);border-top:1px solid var(--line)}
.campaign-credits summary{cursor:pointer;min-height:44px;font-size:.9rem}
.campaign-credits p{font-size:.875rem;line-height:1.7;max-width:80ch;margin-bottom:.8rem}
.project-card:nth-child(1) .image-wrap img,.project-card:nth-child(3) .image-wrap img{object-position:65% center}
@media(max-width:850px){.campaign-strategy,.campaign-system{grid-template-columns:1fr;gap:1.5rem}.campaign-strategy h2{max-width:22ch}.campaign-ads{gap:1rem}.campaign-ads figcaption{display:block}.campaign-ads figcaption>span:first-child{display:none}.campaign-ads figcaption>a{display:block}.campaign-section-heading{align-items:start}.campaign-deliverables{gap:2rem}.campaign-image-pair{gap:1rem}.campaign-header .case-title{font-size:clamp(2.7rem,10.5vw,6rem)}}
@media(max-width:600px){.campaign-ads{grid-template-columns:1fr;gap:2.5rem}.campaign-ads figcaption{display:flex;justify-content:space-between;align-items:baseline;gap:1rem}.campaign-ads figcaption>span{max-width:75%}.campaign-section-heading{display:block}.campaign-section-heading>span{display:block;margin-top:1.2rem}.campaign-image-pair{grid-template-columns:1fr;gap:2rem}.campaign-deliverables{grid-template-columns:1fr}.campaign-deliverables video{width:85%;max-width:320px;margin-top:1.5rem}.strategy-copy p,.campaign-system p,.campaign-application>p,.campaign-deliverables p{font-size:1rem}.campaign-header .case-title{font-size:clamp(2.35rem,11vw,4rem);overflow-wrap:normal}.campaign-credits{padding-top:1.5rem}.campaign-film .film-heading{display:block}.campaign-film .film-heading span{display:block;margin-top:.75rem;text-align:left;max-width:none}.campaign-strategy h2,.campaign-system h2,.campaign-section-heading h2,.campaign-deliverables h2{font-size:2.4rem}}