Samsung / Campaign · Digital experience2025
The 11th Step
The 11th Step brings everyday sun protection into the conversation around ten-step Korean skincare routines. Developed for Young Lions 2025, the concept imagines a Samsung Health feature combining skin analysis, location and UV data with reminders, supported by a TikTok campaign.
Project
Samsung
Context: Young Lions 2025 · Competition concept
Credits
Lucía Valero
Celia Casero Redondo
Discipline
Campaign · Digital experience