Creative art directionMadrid, Spain / 2026

Lucía Valero

From the first idea
to the final detail.

CAMPAIGNS · IMAGE
FILM · DESIGN
Selected work by Lucía Valero
SELECTED WORKLUCÍA VALERO
Art direction in motion.
ART DIRECTION
Madrid, Spain
CURRENTLY
Design Manager · Adcities
RECOGNITION
Silver · El Sol 2023 ↗

Selected
work.

Campaigns, image and film.

01 / WORK

More projects.

Archive / 7 projects
07Sticky Stickers

Sticky Stickers

Campaign · Social / 2024
08The Missing Slice

The Missing Slice

Campaign · Social impact / 2024
09The 11th Step

The 11th Step

Campaign · Digital experience / 2025
10KIA — Ferma Móvil

KIA — Ferma Móvil

Film · Social / 2026
11Shield Your Heart

Shield Your Heart

Campaign · Sport / 2025
12Photography

Photography

Photography / 2025
13Illustrations

Illustrations

Illustration / 2025
02 / ABOUT & EXPERIENCE

Clear ideas.
Images
with character.

Lucía Valero is an art director and Design Manager at Adcities in Madrid. Her experience spans agencies, in-house design and production, with roles at Teka España, Pool CP, LOLA MullenLowe and B.movie Projects.

Her work brings together advertising concepts, design and moving image. Photography and illustration are also part of her creative practice.

Creative concept developmentArt directionScriptwriting & audiovisual contentPhotography & illustration
Let’s talk about the next idea ↗

Experience

01

Adcities

Design ManagerApr 2026 — present

02

Teka España

DesignerSep 2025 — Apr 2026

03

Pool CP

Art DirectorJan — Aug 2025

04

LOLA MullenLowe

Art Director · InternshipMar — Sep 2024

05

B.movie Projects

Creative Trainee · InternshipJan — Jun 2022

Education

2022 — 2023

Miami Ad School Madrid

Master’s degree in Advertising

2018 — 2022

University of Alicante

Bachelor’s degree in Advertising and Public Relations

03 / RECOGNITION
Silver.

El Sol 2023

Young Creatives

ISDIN / URBAN BEACHES

The city needs
protection too.