Shield your heart.
The crest sits over the heart. A concept connecting Bayer Leverkusen’s passion with caring for people and their wellbeing.
Context
Football needs more than medical check-ups. It needs prevention in real time.
In recent years, several footballers have collapsed on the pitch from unexpected heart problems, some with fatal consequences. These disorders tend to be silent and hard to detect.
Bayer brings health and sport together with its team. It launches a shirt that protects players’ hearts in real time.
Idea
A smart garment able to detect, in time, heart disorders that could be reversible.
It monitors the player’s heart rate and sends an instant alert if it detects a possible serious anomaly.
Execution
A smart shirt with a chip in the crest that monitors heart rate in real time and sends alerts to the medical team.
Light, comfortable and designed for training and competing.
Integrated heart sensor
Current rate:
135 bpm
Set limit: 110 bpm
Because if the heart fails, the match is over. Better to prevent it.
A smart shirt for those moved by every minute of the match
A smart shirt for those who live every minute from the outside
A smart shirt for those who feel every match from within
A smart shirt available for the fans who feel every minute from the outside
Because saving lives is the greatest victory.
Project
Bayer
Campaign concept · Sport
Discipline
Campaign · Sport
