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STREAKWEAR collection board: garments photographed around the campaign’s green label.
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STREAKWEAR

Campaign · Fashion

Wear your streak. A collection concept earned by completing Duolingo lessons, developed for Young Ones 2025.

Watch film
Young Ones 2025 · Competition concept

Reminders get missed

Notifications get ignored

Texts get left on read

But what do people respond to?

Status

Fashion is proof

Proof you’ve been put on

Proof you’re not washed

Not as flashy

Until now

Girl in a green cap looking at her phone beside a Duo plush in sunglasses, in front of a Same lessons, different status poster.

Background

Learning a language isn’t the hard part; the real challenge is not giving up.

To keep learners motivated, the campaign turns knowledge into the ultimate status symbol: every step forward becomes a visible trophy.

Idea

A fashion drop where your streak is the only currency that counts. No cards. No tags.

Something you can earn only day after day. In partnership with Off-White, the icon of luxury streetwear, Duolingo unveils a limited-edition collection you don’t buy — you earn.

“The First Off-White Collaboration You Don’t Pay for with Money — but with Your Effort”
STREAKWEAR

Execution

Duo takes over NYFW

The runway hits the streets and luxury is now your streak.

Models walking a street runway through New York, frame from the film.
The Streakwear Club pop-up on a New York street, frame from the film.Pop up

Streakwear Club

NYC pop-up: scan your streak, wear your motivation.

Not merch — wearable motivation.

Global tour

Paris, London, Milan:

billboards become storefronts and magazine covers feature learners flexing their streaks as the new status symbol.

Bus shelter showing garments from the collection in its panels, frame from the film.Billboards
Magazines
Magazines
Web page
Web page

Pay with Duolingo

A collection you can’t buy.

A game about the concept, not a Duolingo or Off-White shop. Each lesson counts as one day of streak: seven lessons, seven garments.

  1. Unbreakable Green Cap
    Unbreakable Green Cap“Unlocked smarter”100 Lessons
  2. Can't Talk Tote Bag
    Can't Talk Tote Bag“Can't Talk. Doing My Lesson.”70 Lessons
  3. Streakwear White Socks
    Streakwear White Socks55 Lessons
  4. Culture White T Shirt
    Culture White T Shirt“Culture fluently.”250 Lessons
  5. Multilinguals T-Shirt
    Multilinguals T-Shirt“Multilinguals do it better”250 Lessons
  6. Break Hearts Crewneck
    Break Hearts Crewneck“Languages look good on you.”400 Lessons
  7. Streaking Allowed Backpack
    Streaking Allowed Backpack“Streaking allowed”560 Lessons
STREAKWEAR — original image 02

Because the best reminder to do your lesson is when the whole world can see your streak.

The first fashion line that keeps you fluent

Earn yours. Only on Duolingo.

Project

Duolingo

Young Ones 2025 · Competition concept

Discipline

Campaign · Fashion

Next projectThe 11th Step
The 11th Step