Duolingo / Campaign · Fashion2025
STREAKWEAR
What if your learning streak were the only currency that mattered? STREAKWEAR imagines a Duolingo and Off-White collection earned by completing lessons, turning progress into something you can wear. The Young Ones 2025 concept extends the idea through a New York pop-up, outdoor advertising and fashion media.
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Project
Duolingo
Context: Young Ones 2025 · Competition concept
Credits
Belén Ferrandis
Lucía Valero
Discipline
Campaign · Fashion