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Fake Blood.
Campaign · Gaming
Play dead. Take ten minutes to eat. Return to the battle. A Heinz campaign concept for the world of PUBG.
Watch filmCampaign concept · Gaming
32players alive
Using Heinz Fake Blood
Play dead.
Take ten minutes to eat.
Who hasn’t felt the munchies strike in the middle of an online match, wishing they could pause the game to eat something really good? Gamers who spend hours at the computer know what I’m talking about.
A bottle of Heinz can be your greatest ally in this battle. The scene will be convincing: Heinz Fake Blood covering your player, making it look as if you’ve already fallen in combat, while in real life you make the most of the moment, enjoying your food in peace.
- ContextIn PlayerUnknown’s Battleground (PUBG), players spend so much time playing online that they often don’t get a moment to rest or even to eat something decent. But at Heinz, we have the solution.
- IdeaPut the legendary Heinz ketchup bottle in the game’s abandoned kitchens. It gives you 10 minutes to make yourself something tasty to eat.
- ExecutionThe bottle will be one more item you can keep in your inventory and use whenever you want a break. It’s easy to use: just pour it over your player and play dead.
- F: Pick up Heinz Fake Blood
- Inventory
- 10:00. Using Heinz Fake Blood. C: Cancel
- 32 alive
Return to the battle.
Project
Heinz × PUBG
Campaign concept · Gaming
Discipline
Campaign · Gaming
Next projectSTREAKWEAR
