Heinz × PUBG / Campaign · Gaming2024
Heinz Fake Blood
How do you take a food break in the middle of an online battle? This campaign concept places Heinz bottles in PUBG's abandoned kitchens: players collect one, pour the ketchup over their character and play dead for ten minutes while they prepare something to eat.
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Project
Heinz × PUBG
Context: Campaign concept
Credits
Lucía Valero
Discipline
Campaign · Gaming