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Heinz × PUBG / Campaign · Gaming2024

Heinz Fake Blood

How do you take a food break in the middle of an online battle? This campaign concept places Heinz bottles in PUBG's abandoned kitchens: players collect one, pour the ketchup over their character and play dead for ten minutes while they prepare something to eat.

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Heinz Fake Blood
Heinz Fake Blood — original image 01
Heinz Fake BloodDownload video ↓
Heinz Fake Blood — original image 02
Heinz Fake Blood — original image 03

Project

Heinz × PUBG

Context: Campaign concept

Credits

Lucía Valero

Discipline

Campaign · Gaming

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