Urban Beaches.
The beach meets the city. An ISDIN activation concept awarded Silver in Young Creatives at El Sol 2023.
Watch film
Concept game: rub sunscreen over the plaza.
CHALLENGE.
ISDIN is launching its new Fusion Water Magic sunscreen, and the challenge is to position the product as the ultimate sun protection, the one that truly elevates the magic of summer.
The campaign has to connect young people emotionally with an optimistic, shared, close-to-home summer, full of moments inspired by the Mediterranean lifestyle.
TENSION.
60% of Spaniards would like to spend their holidays at the beach, though many end up staying in the city.
IDEA.
URBAN BEACHES.
When the sun beats down and the city empties, ISDIN fills it with magic.
EXECUTION.
As the No. 1 sun protection brand, ISDIN turns the plazas of the hottest cities into summer’s favourite spots: beaches.
In this way, the brand that champions summer and the Mediterranean spirit lets every city dweller protect themselves and enjoy the sun, however far they are from the sea.
Project
ISDIN
Silver · El Sol 2023 · Young Creatives
