From one chat to another. A concept that uses the way stickers spread to open conversations about STIs and prevention.
PROBLEM
STI rates are skyrocketing globally.
Since 2004, STI cases have surged by 90%. Condom use is dropping, and Gen Z—the least worried—is at the highest risk, left unprepared by a lack of sex education.
12:19INSIGHT
Whatsapp stickers are used by everyone and are passed from one person to another, often without knowing the origin of the sticker.
12:19THE IDEA
Make prevention as viral as the infections
WhatsApp stickers are Gen Z’s go-to: sharable, sticky, untraceable—just like STIs. Let’s flip the script: stickers to educate, prevent, and spark conversations.
12:19EXECUTION
The campaign will be organically viralised by relevant users and to strengthen the cause, some influencers can talk about the issue on social media. The noise generated gets the media talking and invites people to download the Whatsapp pack and share the stickers.
12:19Gen Z need information, not a lecture
The most at risk, the least informed—but the generation with the power to rewrite the rules.
A sexual-health awareness concept that uses the way WhatsApp stickers spread to start conversations about STIs.
TRANSMISSION IS THIS EASY. PROTECT YOURSELF.
13:04TRANSMISSION IS THIS EASY. PROTECT YOURSELF.
17:20TRANSMISSION IS THIS EASY. PROTECT YOURSELF.
11:31TRANSMISSION IS THIS EASY. PROTECT YOURSELF.
19:11TRANSMISSION IS THIS EASY. PROTECT YOURSELF.
21:27TRANSMISSION IS THIS EASY. PROTECT YOURSELF.
23:25PROTECT YOURSELF.
Educate. Empower. Protect.
Advocates for Youth’s aim is to empower Zs with honest sex education, so they want to inspire them to understand the risks of STIs, normalize safe sex and break the stigma around sexual health.
Project
Campaign concept
Discipline
Campaign · Social
